Deputy Media Director — CIRAS
Martina Hautau serves as Deputy Media Director at CIRAS, bringing extensive experience in television production, format development, media strategy, and communication leadership. Her professional background spans broadcast television, digital media, media coaching, and narrative development, positioning her as a key figure in translating complex content into structured, audience-relevant communication.
She is widely known for her work as a television host, producer, and format developer, most notably as the creator and presenter of the long-running talk and strategy format Erfolge bevorzugt – Strategien für ein erfolgreiches Leben, broadcast on Hamburg 1. The format combines in-depth conversations, personal development themes, leadership perspectives, and societal topics, reflecting her strength in moderating complex discussions with clarity and empathy.
Beyond her on-air roles, Hautau has built a strong professional profile as a media strategist and communication coach, advising individuals, leaders, and organizations on public presence, storytelling, and strategic media positioning. Her work integrates editorial thinking with brand communication, focusing on authenticity, coherence, and long-term narrative impact across television, online platforms, and live formats.
At CIRAS, Martina Hautau operates at the intersection of strategy and execution. Working closely with the Media Director, she ensures that CIRAS’ research-driven initiatives, policy frameworks, and innovation projects are communicated with consistency, precision, and institutional credibility. Her role is central to aligning editorial standards, coordinating media workflows, and maintaining narrative continuity across all CIRAS communication channels.
Public & Professional Background — Martina Hautau
Martina Hautau is a media professional, TV expert, format developer, producer, moderator, and communication strategist with extensive experience in live television, talk formats, brand communication, and media coaching. She is active across multiple platforms including broadcast TV, online content, social media channels, and live events.
TV & Media Experience
- Martina Hautau has created and hosted multiple TV formats, including the long-running talk and life strategy show Erfolge bevorzugt – Strategien für ein erfolgreiches Leben on Hamburg 1, a regional German TV channel.
- She is recognized as a format developer and TV producer, working on talk shows, advice formats, and mixed-genre media productions that blend entertainment, networking, and personal development content.
Communication & Coaching
- Hautau positions herself as a media coach, communication strategist, and mentor, advising individuals and organizations on brand communication, public presence, and media engagement. Her own platforms promote strategies for personal and professional alignment and visibility.
- She offers concepts that integrate narrative, image, and strategic messaging for building influence and presence in broadcast and digital media environments.
Public Reach & Digital Presence
- Hautau maintains an active digital presence across Instagram, YouTube, and other social platforms as a media coach with a significant follower base.
- She engages in creating and supporting documentary and biographical media for clients and as part of broader media-brand initiatives.
Topic Focus & Thought Leadership
- Described in speaker profiles as emphasizing leadership, personality development, emotional intelligence, crisis and transformation communication, Hautau bridges media formats with personal development and organizational strategy.
Notable Public Roles & Activities
| Area | Involvement |
|---|---|
| TV Hosting & Production | Host/producer of Erfolge bevorzugt – Strategien für ein erfolgreiches Leben on Hamburg 1 |
| Format Development | Developer of television and hybrid media formats across broadcast and online |
| Media Coaching & Strategy | Advises individuals and brands on media presence, communication, and public narrative |
| Digital Media Leadership | Active content creator on Instagram and YouTube with strategic focus on communication, branding, and media impact |
| Speaker & Thought Leader | Public speaker on topics related to personality, leadership, and media in professional contexts |
Key Contributions & Expertise
- Television hosting, production, and format development
- Editorial structuring of complex scientific, technological, and societal topics
- Strategic communication and media coaching
- Cross-platform content coordination (broadcast, digital, institutional media)
- Narrative development and audience-centric storytelling
- Quality assurance, editorial governance, and message alignment
- Moderation and facilitation of expert and leadership dialogues
Impact at CIRAS
As Deputy Media Director, Martina Hautau plays a decisive role in strengthening CIRAS’ media integrity, operational effectiveness, and public clarity. Her contribution ensures that the organization’s work is communicated in a way that is both accessible and intellectually rigorous.
Her impact at CIRAS includes:
- Supporting the strategic media vision through structured editorial execution
- Translating interdisciplinary research into coherent public narratives
- Ensuring consistency of tone, messaging, and quality across all platforms
- Acting as a central coordination point between research teams, leadership, and media production
- Enhancing CIRAS’ ability to engage policymakers, partners, and the public with trust and credibility
Through her combination of media professionalism, editorial discipline, and communication insight, Martina Hautau significantly contributes to CIRAS’ mission of advancing responsible innovation, systemic research, and societal transformation through clear and effective media engagement.
